Richard Bucker

ultimate vs essential

Posted at — Oct 7, 2019

I worked for a company that thought they had the ultimate employees and the ultimate product and the ultimate management… but once you pealed back the layers it was the essential elements that won the day. and while I look thru google domains for another vanity domain I see the ultimate.company is available and essential.company is not.

As I think about it again there is a meaningful distinction between essential and ultimate.