Richard Bucker

Apple has gone off the reservation

Posted at — Jul 25, 2015

I was looking for a fitbit for my wife. The model she wanted retails doe $150 and out of curiosity I decided to check the Apple Watch. The cheapest Watch is $350. Out of curiosity I decided to look around and that’s when my jaw hit the floor. Apple is selling a watch for $12,000. They are out of their minds but then again maybe not. The people who are crazy are the ones who buy them. There isn’t a bank account big enough to make me feel less guilty about buying one of these. I just cannot imagine what the marketing department is thinking. Who is their demographic here? Rockstars? Would-be rockstars? There is nothing fashionable or timeless about an Apple Watch.