Nice video. I wish I had heard this years ago."Every project we do we ask a series of questions"does the project excite us? (projects can last for years)will it be fun? (will it be fun for everyone involved)will the project build our reputation? (will it take me closer to my ultimate goal)will we have creative control? (not the customer; not that we do not want to do our best work for them)do we have time? (no overtime)any no then we do not do the projectThe last question that we ask is “will we make money?". Driven by sales not projects.