Some talking head described the Ubiquiti product lines like this:
I’m not sure if it’s important to have two distinct brands with two different toolsets. As a home user with a SOHO lab the ISP model has served me well. I get a little frustrated with the minutia as sometimes I just want to point and click… and more importantly understand how those many rules effect my traffic.
I’m switching to the enterprise model… [a] because my lab is getting an overhaul [b] I’m moving from the dual WAN to a primary WAN and an LTE backup. I’m also trying to partition my IoT onto separate VLAN as there are so many network issues these days.